July 6, 2022

Why I Sold My Practice

by Danny Matta

8 years ago almost to the day, Ashley and I started Athletes’ Potential in a windowless room in the corner of a CrossFit gym.

On my first day seeing patients, I witnessed a car get broken into as I was walking my second ever patient out to the parking lot.

Later that month, a rat decided the area above my office would be the perfect place to build a home.

I would hear the little guy scurry around above my head at 730 am like clockwork.

I told everyone it was a squirrel…. but we all knew it was a rat.

Even with this less than ideal start, we poured our energy, time and passion into building a business that would provide for our family.

We wanted to create a better environment for clients to truly get better and make life long health improvements.

It’s the most rewarding and stressful thing I’ve ever done in my life.

The team we built and people we’ve been able to work with along the way have made it all worth it.

To date, every single employee we have had has been able to buy a home.

We have been to 3 staff member’s weddings.

We have done 4 amazing staff retreats….one accidentally at a hippy commune.

We built a second family that we worked with for years and are very thankful to have them in our lives.

This exit was not without a lot of thought.

We finally decided to sell the business for a few reasons.

1. We felt Athletes’ Potential has the opportunity to be much bigger than what we were willing to put into it.

For years now, my primary focus has been on helping other business owners start and grow cash practices.

It’s my goal to add 1 billion dollars of additional annual revenue to the cash/hybrid practice ecosystem.

This cannot be accomplished with splitting my attention.

2. We want our employees to have more opportunities and that only comes through growth of the business.

We could have put the practice on autopilot and just had a residual stream of passive income for a long time.

On paper, many investors would say that would be our best return on investment.

That may be true but we feel our employees deserve better than just a place they show up and make us money.

We want them to be a part of a vision that comes to life.

That’s the fun part of being part of a small company.

It’s a thrilling ride as the business moves towards the vision of the owner.

3. We finally felt we had the right person to take Athletes’ Potential to the next level.

Jacob Swart has worked at Athletes’ Potential for 5 years.

He functioned as a staff PT for years. For the past year, he and Ashley have been running AP successfully together.

I really got a better idea of just what type of person Jacob was as we navigated the treacherous waters of 2020 together.

I appreciated his hard work, creativity and having him work with us through the most challenging business ownership period I’ve ever experienced.

We have no doubt he will do great things.

We have no doubt he will do what’s right for our employees.

We are excited for him but to be honest a little sad.

This is an important chapter in our lives that’s ending.

Our kids grew up in Athletes’ Potential.

This was a true family business to us.

Even half my shirts have some sort of Athletes’ Potential logo on them.

As much as this is a financial and business success for us, it’s emotionally not that simple.

We will miss the people.

We will miss the Christmas dinners with our staff.

We will miss our clients. They are some of the most interesting, dedicated people I’ve ever had an opportunity to work with.

As we move on we know we move towards a mission and purpose that’s worth parting with Athletes’ Potential for.

We have a lot of work to do.

We have a lot of people to help and ultimately will be able to make a much bigger impact on the profession.

If you’re one of those clinicians that knows they need help on the business side of their practice, we want to talk to you.

I recommend jumping on a quick 20 minute call with our team.

You’ll talk to a real person and they will give you customized guidance on your next skills or steps to take to gain momentum in your business.

We don’t sell anything on this call and you literally couldn’t buy something from us if you wanted to in this call.

We just know we can help and we want to prove it to you for free.

Click here to pick a time that works for you

It’s time to start making some serious progress in your business/life.

Physical Therapy BIZ

P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!