3 Keys to Subjective Examination in Physical Therapy

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

For physical therapists, the inclination is often to fixate on the physical aspects of our clinical practice. For example, diagnostic tests, manual therapy, and at-home therapeutic exercises.

Don’t get me wrong: these elements of physical therapy are crucial… in fact, they’re what largely define the field. However, one paramount element of the clinical process is often overlooked:

The power of subjective examination.

Dr. Ryan Haven from Physical Therapy Haven writes, “Your subjective interviewing skills are the first aspect of clinical practice that happens between you and your patient.”

Indeed, subjective examination provides the most direct insight into your patients’ history and needs. As Dr. Jim Heafner writes for TSPT, “A good clinician should obtain 85-90% of their information from the subjective history and initial interview.”

improving patient experience
Wait, woah…. That’s a lot of information!

Do you want to learn how to make the most of your subjective examination? If so, you’re in the right place.
Let’s dive into 3 basic steps that can help you take your subjective examination to the next level.

1. Approach every interview with an open mind.

As Dr. Haven puts it, you can approach every meeting with one of two mindsets: the “it will be” mindset and the “could it be” mindset.

The “it will be” mindset leads with assumptions and bias, working to fit a unique patient experience into your preconstructed mold. 9 times out of 10, this will only lead to frustration and sometimes even misdiagnosis.

The “could it be” mindset actively strives to set aside bias and understand your patient’s experience. As a matter of fact, the “could it be” mindset may even get you to an accurate diagnosis and/or treatment plan faster than the “it will be” mindset, as it allows you to open your mind to the full picture and put pieces together organically.

In short, don’t assume you know what’s going on with a patient until you know the full story. Listen to everything they have to say and then connect the dots.

2. Format your interview questions intentionally.

Each question you ask should provoke a thorough but concise answer, lead you to a follow-up question, and prompt answers that correlate to physical exam measures. As a whole, ask questions that “funnel down” from most open-ended to least open-ended. Once you’ve asked your question, sit down, listen, and build rapport to encourage your patient to speak freely.

For example, try the following sequence:

a. What brings you in today?
b. When and how did these symptoms commence?
c. What is the nature of your pain?
d. What aggravates and/or alleviates your pain?
e. How is your function of this and the surrounding areas?
f. Have/how have your symptoms/pain changed since onset?
g. Are you experiencing pain or lack of mobility elsewhere in the body?
h. Do you have any relevant medical history? (i.e. has this area been previously injured? Have you had related surgeries?)

3. Understand your patient’s goals.

All you have to do is ask and listen.

What do you hope to get out of physical therapy?

What is your goal for treatment?

Only when you know what your patient wants will you be able to manage expectations, achieve patient buy-in, and deliver valued care. This information will inform your treatment plan and give your patients hope in knowing that you’re working together towards a common goal.

expectation setting for cash-based physical therapy clinics

5 Tips to Build Rapport in Telehealth

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

“Our minds are together when our bodies feel we’re not. That dissonance, which causes people to have conflicting feelings, is exhausting. You cannot relax into the conversation naturally.”

These words from Insead professor Ginapiero Petriglieri explain why virtual interactions can take so much more out of us than in-person ones.

Telehealth is a TREMENDOUS blessing. It has allowed countless physical therapists to remain employed during the COVID-19 pandemic, and greatly expanded patient access to quality care.

Still, Zoom fatigue is legit.

According to BBC Workplace, “Being on a video call requires more focus than face-to-face chat… [requiring that we] work harder to process non-verbal cues.”

physical therapy practice management
What’s more?

A 2014 study revealed that delays as slight as 1.2 seconds led people to “perceive the responder as less friendly or focused.”

This can make it especially challenging for PTs to build rapport through telehealth technologies.

Bearing all of this in mind, here are 5 simple but effective tips to facilitate meaningful connection between you and your patients… virtually!

New to the world of telehealth? Check out “Preparing for the Only Certainty: Digital Transformation in PT” to learn how PtEverywhere makes telehealth a breeze. Now, onto the main course:

1. Cultivate a conducive environment.

Set yourself up in a well-lit, private space. Feel free to position yourself in front of artwork or intentionally selected objects to create an inviting atmosphere, but be mindful to avoid clutter and distractions. Be sure to introduce your client to any other consultants present in the room.

3. Establish a disconnection procedure.

Clear planning and expectation setting can seriously reduce telehealth anxieties. At the beginning of your call (or even beforehand), tell your patient what to do should you be disconnected. It can be beneficial to have your patient’s telephone number on hand as a backup option.

3. Look at the camera, not the screen.

While the inclination is to look at your patient while she’s speaking, looking at the camera is what allows your client to feel like you’re making eye contact. You needn’t stare at the camera the entire time, but do your best to make it a habit.

4. Inform patients of off-screen activities.

Tell your patient ahead of time if you plan to take notes or look at medical records. While these are reasonable things to do, you may appear distracted if your patient doesn’t know what you’re up to.

5. Don’t forget reflective listening.

When you’re looking at a screen, it can be easy to neglect practices you’d normally adhere to during in-person meetings. Check that you’re nodding your head along with what your patient is saying, offering affirmations where appropriate, and re-summarizing your patient’s main points. Follow up with open-ended questions to deepen your understanding.

PT practice management

10 Essential Elements of PT Patient Intake Forms

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

The development of online patient intake capabilities has drastically simplified information management. Paired with EMR, online patient intake forms make record keeping neater, quicker, and less redundant. Don’t forget to include these 10 essential elements of PT patient intake forms in yours!

1. Identifying Information

Identifying information such as name, date of birth, and sex is probably the most obvious element of a PT patient intake form. Not only are these items necessary for you to keep track of your patients, it’s sum provides broad insights into the demographics of your clientele.

2. Insurance

Seeing that most patients pay with insurance, you must confirm they’re insured before conducting an appointment. Collecting this information before a patient arrives for their appointment will allow you to smooth out any kinks ahead of time. For cash-based practices, you can skip this!

3. Referrals

Be sure to ask patients how they heard about your practice and/or who referred them to you. This information will inform your marketing efforts!

4. Reason for Visit and Symptoms

Collecting this information prior to clinic visits will inform the physical therapist(s) and maximize hands-on time during appointments. Remember to be specific when asking about pain and symptoms. For example: “Where are you experiencing pain? What sensations are you experiencing? What is your pain level? What alleviates or worsens your pain?”

5. Pre-Existing Conditions, Injuries, and Medications

Asking about pre-existing conditions, injuries, and medications is a safety necessity. Not only will this knowledge directly inform your care, it may provide insight into the root of the condition and/or pain your patient is currently experiencing.

6. Electronic Signatures

Because they’re HIPAA compliant, E-Signatures allow you to keep patient check-in touchless!

7. HIPAA Acknowledgement

Speaking of HIPAA, don’t forget to attach HIPAA acknowledgement to your patient intake form.

8. Consent Forms

While not always applicable, certain services do require written consent. For instance, consent forms are required for dry needling. Obtaining consent (or the lack thereof) before an appointment will make the process more seamless if services requiring consent are prescribed.

9. Financial Policy

The last thing you want is for your patients to be surprised at billing. Clearly state your PT practice’s financial policy on your patient intake form to prevent hiccups and manage patient expectations.

10. Anything Else?

It’s important to include an open-ended question on your patient intake form, where patients can add any information that didn’t fit elsewhere. For example, try asking “What else would you like for us to know?” Phrasing the question as “what else” rather than “is there anything else” will encourage patients to write and speak freely.

10 Reasons to Shift from Paper to Digital Record Keeping for Physical Therapy

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

Does switching to digital record keeping seem like too much work? We’ll admit, it takes time and effort to transition from paper to digital. In the long run, however, the initial investment is more than worth it.

Why is this, you ask?

Well, you’ve come to the right place! Here are 10 reasons why the team at PtEverywhere believes your physical therapy practice should switch from paper to digital record keeping:

1. EMR saves you time.

physical therapy practice management
EMR (Electronic Medical Records) make patient information accessible within a few keystrokes. Digital record keeping eliminates time spent sorting through papers to help you simplify your practice management and ditch the “Overworked and Underpaid.”

2. EMR exponentially improves organization.

Paper filing systems make for a great big mess. A single misplaced file can send the entire system into disarray. With EMR, every file is stored securely in the same place and can be accessed without dependence on maintained alphabetization.

3. EMR reduces paper redundancy.

Digital record keeping eliminates the need to create notes outside a patient’s file. This prevents the loss of information and, once again, improves organization. With PtEverywhere’s charting and EMR software, you can even use our voice-to-text feature to dictate notes directly into patient charts.

4. EMR improves customer service.

Less time shuffling through papers makes it easier for you to deliver speedy and personal care to your clients. Further, patient experience is streamlined and enhanced through the potential for embedded patient intake forms, online billing, and an integrated HEP platform.

5. EMR increases efficiency.

Paper record keeping is a huge job in and of itself. Organizing and filing can easily take hours! EMR kills multiple birds with one stone. Not only do you save time, you gain the ability to work from anywhere! This kind of flexibility makes life a heck of a lot easier.

6. EMR saves you money.

Time is money… and we’ve already discussed how time-consuming paper filing systems can be. Healthcare providers have found that EMR reduces transcription, chart-pull, storage, and re-filling costs.

7. EMR elevates your professionalism.

Organization + streamlined delivery = professionalism. Simple.

8. EMR helps you maintain compliance.

It can often seem like regulations are constantly changing. EMR allows you access to software that can seamlessly keep you in-line with regulations and update you when things do change, so you never miss a beat.

9. EMR reduces your environmental footprint.

Switching from paper records to EMR is one of the most effortless and intuitive shifts your company can make to care for the environment. The U.S. uses approximately 68 million trees each year for paper, contributing to deforestation and related emissions. While it may seem like your PT practice’s paper consumption is only a drop in the bucket, lasting change starts at the individual level!

10. EMR improves marketing capabilities.

By storing all your data digitally, you have easy access to the sum of your patient demographics and KPI variables. With the help of the proper software (even as straightforward as Excel) you’re equipped to better understand your clientele, practice growth patterns, and pressure points.

PT practice management

10 Marketing Tips to Increase your PT Clinic’s Awareness

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

In the age of the mysterious “algorithm,” marketing can be daunting. Even without SEO and social media algorithms, the task of promoting one’s services is often overwhelming, particularly for those of us without business degrees.

Fortunately, the key to successful marketing needn’t remain a mystery. Any physical therapy business can increase their clinic’s awareness with consistency and a few of the tips below!

1. Make a Plan

This is one of those things like outlining a paper or making a budget. It makes your outcomes much more attainable (and your life way easier) but is easy to overlook when you’re in a hurry to get things done. Click here and here for free marketing plan templates to get your PT practice on its way.

In developing your plan, consider both who you’re targeting and how you wish to allot your marketing dollars.

Who is your ideal patient? What kind of lifestyle does she lead? Which services might she be seeking?

How much are you willing to spend on your marketing efforts? Where exactly is each dollar going to go? Write this down!!

2. Pay Attention to your Competition

What do you have to offer that your competition does not? Gather this information and make it part of your marketing strategy. Tell potential patients what makes your practice special and how you can best meet their needs.

3. Establish an Online Presence

This includes both social media and your website. Keep your content up-to-date and ENGAGE with your community online.

Engagement is where social media really shines! Follow members of the community and don’t forget to like and comment on their posts. Share content that inspires you and feature success stories.

Don’t neglect the details. Aesthetic matters! Invest in sleek website design that draws clients in. Check out WordPress or Wix for beautiful, easy-to-use templates.

improving clinic awareness
4. Start a Monthly Newsletter

A newsletter is a great way to help patients feel like family. This is the place to highlight success stories, testimonials, new offerings, and recent community involvement. Incentivize patients to sign up for your newsletter by offering exclusive wellness content.

5. Deliver Consistency

Whether or it’s through blog posts, social media posts, a newsletter, or all of the above, make sure to deliver content on a consistent schedule. Consistency is one of the biggest secrets to working with the algorithms to increase your online visibility.

Not only does consistency enhance visibility, it helps your audience recognize your brand and builds trust. In this way, consistency equates to reliability.

6. Embrace Digital Marketing

If the means are available to you, consider offering an online service or product. This could take the form of an ebook, webinars, or exclusive educational videos.

Each of these products can help circulate the name of your practice, engage existing clients, and even bring in a second stream of income!

7. Reach out for Reviews

A HUGE part of building an online presence is establishing credibility. You want potential patients to see how much you have to offer when your practice pops up in their search results.

Don’t be afraid to ask your loyal patients to review your practice online. It is especially helpful to ask for reviews through Google Maps. The more positive reviews you have, the more likely your practice will pop-up high on the list when people search “physical therapy near me.” Boom: geographic targeting!

8. Incentivize Referrals

Referrals account for the vast majority of practice growth. Increase your referrals by offering discounts for those who have hit a certain number of referrals, entering them into a giveaway lottery, or even featuring them on a bulletin board!

9. Offer an Easy Way In

Consider hosting a free injury clinic, injury assessments, or consultation appointments.

Each of the above offers prospective patients a way to assess your practice without making a monetary commitment. Plus, free consultations create an opportunity to present yourself and your services; ultimately, presenting a solution to their problems.

All in all, this sounds like a fantastic first impression.

10. Network

PtEverwhere has a whole post on networking so I’m not going to go into depth, but the bottom line is that you need to embrace community partnerships. Click here for “10 Networking Tips for PT Professionals.

social media for physical therapy clinics

10 Networking Tips for PT Professionals

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

Relationships make the world go ‘round. This is no mere cliche, but an adage that reigns endlessly true. In fact, it’s thanks to networking relationships that I was first introduced to the team at PtEverywhere!

Networking proves instrumental in the successes of individuals and businesses alike. Danny Matta with Athletes’ Potential insists that strong local relationships are SO important, as they can snowball into many referrals which amount to authentic business growth. With that in mind, keep reading for 10 networking tips for PT professionals!

1. Take time to catch up with and build personal relationships with your patients. Danny suggests that you “develop cadence and tempo for fostering these relationships.” This doesn’t need to be tricky! Seek to learn about your clients’ lives and remember key events or goals! Follow up with them each visit to see how they’re doing and don’t be afraid to offer encouragement.

2. Ditch the “get ‘er done” mentality. Your patients can tell when you’re rushing from one thing to the next. Make sure you’re giving each patient enough time, not just fulfilling the work. The impression this leaves on your clients will increase their likelihood of bringing in referrals.

improving patient experience
3. Make social media your friend. Social media is a great place to post testimonials, weekly challenges, and special hours. I’ve been recently impressed by many businesses’ employment of Instagram stories! Avoid getting overinvested, but share your social media pages with clients and establish a regular posting schedule.

4. Establish a local presence through representation at local races and events. Reach out to local event coordinators to ask about setting up a table. Particularly when it comes to runs, swim meets, and triathlons, you can bet on encountering individual’s who would benefit from your services.

5. Take on a sponsorship. While this involves a bit more investment than simply pitching a table, sponsorships present a fantastic opportunity to further your brand while illustrating your dedication to the community.

6. Consider a community giveaway. Giveaways are a great way to both up your social media presence and bring new clients directly into the practice. Set up a raffle and give participants tickets when they follow, like, and share your social media platform. Not only will the winner be given an incentive to check out your business, giveaways will bring more traffic to your social media pages, increasing your visibility.

7. Establish direct partnerships with other healthcare professionals you know and trust. Just make sure you’re not relying on one source for all of your referrals!

8. Form partnerships outside your direct referrals. This may include gyms, chiropractic clinics, or health bars. What a great opportunity to run a promotion or “two-for-one” deal.

9. Don’t underestimate unofficial, wider reaching partnerships. For example, Danny shares that “everybody on our team for Athletes’ Potential has used the same real estate group to buy their houses. I’ve recommended them to plenty of friends and family members and I think they do an excellent job.” So long as it’s genuine, this sort of relationship goes both ways!

You’re getting your name out there and creating loyalty, encouraging members of a group to choose you when they’re looking for a physical therapist. The key is that you are working with people in the community that you trust.

10. Rekindle old connections. Maybe it’s a client you haven’t seen in a while, or an organization you used to partner with. Gently reach out to see how they’re doing and remind them of your presence, without being pushy.

expectation setting for cash-based physical therapy clinics

5 Reasons your PT Practice isn’t Generating Revenue

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

You’re several months into the running of your physical therapy practice, busting your butt, but just not seeing the growth or revenue you imagined.
Or maybe for you it’s been longer… you experienced booming growth up front but more recently, progress has plateaued. Whichever way it may be, this post is for you! Here are 5 reasons your PT practice isn’t generating revenue:

1. You aren’t realizing your efficiency times.

physical therapy practice management

What time of day do you work best at? I am a serious morning person and have usually exhausted most of my mental capacity by about 2pm. Because of this, I choose to get my “think-heavy” tasks done early in the day, saving my more social and physical tasks for the afternoon.

Not only does this help me to maximize my productivity and efficiency, it gives me a much-needed mental break when I hit my afternoon slump.

Determine when you best perform different types of work and put this knowledge to use! You will likely get more done, and feel better while you’re doing it.

2. You are wearing too many hats in one day.

Wearing too many hats in one day creates yet another efficiency problem. It is difficult to produce the optimal quality of work when you’re requiring your brain to jump back and forth between too many subjects in a given day.

Rather than cramming to-dos between your clients, attempt to segregate your tasks by day so each receives your full attention. For example, you may have three days per week when you see patients and two when you handle practice management and marketing tasks.

Your newfound presence of mind will likely be observed and appreciated by your clients, increasing their overall satisfaction!

If this degree of separation is not feasible for you, try block scheduling. Simply dedicating specific hours to specific tasks can create a ton of mental organization and productive capacity. For more on this, listen to Danny Matta’s podcast on “Two Ways to Improve Efficiency Today.”

3. You lack clear physical therapy management systems.

Effective systems are the key to shifting staff reliance away from the owner, directly to pre-established methods and procedures.

This reason is simple, but often overlooked. Any well-oiled machine is reliant on replicable systems that all components either fit into or adhere to. Concrete systems produce consistency which helps to both manage patient expectations and increase satisfaction.

4. Your PT clinic staff aren’t adhering to the systems you have in place.

It’s one thing to have systems in place and an entirely different thing to have adherence to the systems in place. Often, simply telling your staff to follow your systems is not enough to produce consistency.

Guide your staff gently through the systems you’ve created and illustrate the problems that arise when systems are not followed.

Helping your staff understand why you do things the way that you do will help spark intrinsic motivation and avoid feelings of constraint. Breakthrough’s “5 Steps for Empowering Physical Therapy Staff to Help Scale your Practice” takes you step-by-step through this process!

5. You aren’t tracking your patient outcomes.

Outcomes tracking is instrumental to PT practice growth, as it puts concrete numbers to the successes and trajectory of your business. Outcomes tracking allows you to employ evidence to remedy weak points and increase your quality of care.

Additionally, outcomes tracking provides physical therapists with tangible means of demonstrating to payers the value of what they are receiving. This can build and reinforce PT-first pathways with payers, encouraging them to seek out PT care before options such as prescription opioids and invasive procedures.

We hope this post will help guide you in your troubleshooting! Click here to learn how PtEverywhere can help you increase your efficiency, chart your outcomes, and grow your PT practice.

PT practice management

The Relationship Between Wellness and PT

In her article “Promoting Health and Wellness: Implications for Physical Therapist Practice,” Janet R. Benzer writes that “Understanding and assessment of a patient’s or client’s wellness enables the physical therapist to guide the patient or client to make connections between healthy behaviors and values or perceptions (eg, wellness) that he or she holds, which can be a strong motivator for adopting healthy behaviors.”

Wellness and PT are two sides of the same coin. Wellness is the reason why we do what we do, and the motivator that (on at least some level) drives an individual to seek the care of a physical therapist.

Wellness is a lifestyle, not a one stop shop. In our fast-paced, quick-fix culture, few people fully comprehend this. Physical therapy does not end when a client walks out the door. Therapy sessions are only the beginning.

To do our jobs effectively we must understand how patient perspectives on health and wellness shape their behaviors and broader lifestyle choices. This requires that we understand both the overarching relationship between wellness and PT, and the factors specific to each client individually.

Wellness puts the “why” behind what we do. We seek to maximize our clients’ quality of life. Our desire is to aid our patients in living and moving fully and freely.

As the American Physical Therapy Association (APTA) puts it, wellness is “a multidimensional state of being describing the existence of positive health in an individual as exemplified by quality of life and a sense of wellbeing.” Is this not our objective?

For many, physical therapists are the gatekeepers of wellness. We are fortunate to serve as educators and empowerers. We know we’ve done our jobs properly when we witness patients employing the tools we’ve given them in their day to day lives, taking control of their own health outcomes.

We stand for healing, not bandaging. Our desire is not merely to treat symptoms, but to work through the kinks that make up the root of a problem. What’s even better? When our observance of an underlying issue allows us to act preventatively, promoting adjustment before injury or ailment occurs.

The more we seek to understand the synergies between wellness and PT, the better our patient engagement, compliance, and outcomes will be.

10 Wellness Industry Trends for 2021

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

Have you seen Ryan Reynolds’ new commercial, “Match Made in Hell?” If not, you need to check it out. I’d say it hits the nail on the head!

All jokes aside, it hasn’t been all bad. This year has forced many of us to slow down, reflect on our habits, and refocus on mental health and wellness. Such reevaluation and reflection gives physical therapists an opportunity to reinforce healthy lifestyle choices and promote the overall wellness of clients. Given the themes we’ve seen emerging, here are 10 wellness trends for 2021:

Virtual Wellness

Virtual wellness took off in 2020 and is here to stay. We’ve witnessed the birth of the “at-home fitness studio” and the booming success of products like Peloton and Mirror. Many individual studios began offering live virtual classes and remote training sessions. While in-person training and group fitness are uniquely valuable, remote options increase the accessibility of fitness resources for those who cannot easily leave their homes.

Outdoor Exercise

Over the past year, many have found a renewed appreciation for the great outdoors. I’ve always been a fan of outdoor exercise, but have recently taken it to a new level by embarking on 20-mile bike rides and day-long hikes. Multiple friends have spontaneously walked marathons and others have taken up open-water swimming. What better way to clear the mind and get moving than to go outside? Plus, it’s free!

Screen Fasting

With the switch to remote schooling and at-home work for many individuals, screen time has increased exponentially. In “Dealing the Magic Drug,” I wrote, “many of us are spending long hours staring at computer screens, craning our necks as we attempt to work from our couches, and finding ourselves sedentary for even longer stretches of time than ‘usual.’”

Many have observed increased muscle tension and musculoskeletal imbalances, poor posture, and pain. As the implications of too much screen time have become more pronounced, we anticipate that people will act with increased intentionality to take time away from screens.

Telehealth

As is the case with virtual wellness, Telehealth is here to stay! Telehealth increases the accessibility of physical therapy and all other forms of healthcare for those who cannot easily leave their homes, and allows service providers to increase their efficiency. For more, see “Preparing for the Only Certainty: Digital Transformation in PT” and learn how PtEverywhere can help elevate your efficiency.

Mental Wellness

Wellness consists of so much more than just physical fitness. Let’s make 2021 the year of balance, engaging the mind-body connection in pursuit of clarity and centeredness. It’s time to reject the “taboo” and communicate clearly about where we’re at and what we need.

Community

Community is a vital component of mental health and overall wellbeing. Especially as society approaches some semblance of “normal” and we’re able to interact more freely with one another, let’s not take for granted the gift of in-person interaction and time together.

Self-Care

Each of us has our limits. Ideally, we know how to hit pause before we reach them. Self-care can mean a lot of different things, but the core tenant is restoration. At times this may look like a calming yoga class, an epsom salts bath, or an hour of leisure reading. Alternatively, self-care might mean an intense sweat session or a laughter-filled evening with good friends.

Self-care should be implemented regularly, but is especially important in times of stress and transition. 2021 is the perfect occasion to make self-care a part of your routine! Check out Bridgette Feurerstein’s “Halfway Hippie” blog (one of my favorites!) for a splash of inspiration.

Emphasis on Immunity

According to the Global Wellness Summit, experts predict that “strengthening the immune system (and building physical fortitude) will be a major 2021 wellness trend across the board, from food, to supplements, to educational classes.” Concern over immunity is a great outlet for physical therapists to get involved! For a detailed outline of how physical therapy can help, see “Dealing the Magic Drug.”

Increased Adoption of the Holistic Approach

The desire not to leave the house unless absolutely necessary has driven numerous individuals to consider how they can preserve their health from the inside out. Thank goodness! It’s time to spread the understanding that diet and exercise are the two most fundamental and transformative contributors to our health.

Rest!

Regular circadian rhythms benefit metabolism, hormone release, mood, and more. With little reason to be up and out early and not as much going on to tire us out, many of us have slipped into irregular sleep patterns. Our bodies and minds are thirsty for good, restful sleep. Expect to meet clients who are seeking sleep solutions.

4 Pillars of Patient Satisfaction

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

Patient satisfaction is the backbone of organic practice growth. It’s what brings patients back and drives referrals. As I mentioned in last week’s post, we estimate that the average customer tells NINE others about a business after a positive experience.

Imagine the opportunity!

patient satisfaction
By delivering quality care with a focus on patient satisfaction, you make the most meaningful investment in the future of your business.
When you don’t know where to start, it can be overwhelming to unravel and understand what drives patient satisfaction. To make it simpler, we’ve boiled patient satisfaction down into four main pillars: Environment, Expectations, Care, and Value.

Environment:

Cultivate a Comfortable Environment
Practice environment makes or breaks a first impression. This includes two main components: physical atmosphere and the attitude of you and your team.

Physical atmosphere is perhaps more straightforward: ensure your space is clean, warm, and inviting. You want your clients to feel safe and relaxed in your office. If your practice is mobile or telehealth, even better! There’s no place like home.

Secondly, ensure that the attitudes of your staff and practitioners follow suit. This means taking good care of your team and facilitating mutual respect. Every member of your team should be enthusiastic about your practice and mission! This attitude should rub off on your patients, conveying a positive outlook on their overall patient journey.

Expectations:

Manage Patient Expectations
Unreasonable expectations will ruin your shot at achieving patient satisfaction. It doesn’t matter what you deliver if it’s less than expected. For this reason, you MUST prioritize clear expectation setting with your patients. For an entire post dedicated to this topic, check out “9 Steps to Expectation Setting with Your PT Patients.”

Care:

Practice Patient-centered Healthcare
None of us enjoy feeling like we’re being passed through a machine. Unfortunately, too much of healthcare neglects the individual and emotional needs of patients, leaving them to feel this very way. Patient-centered healthcare looks at each patient as an individual and emphasizes patient engagement. Want to dive further into patient engagement? See PtEverywhere’s “2021 Guide to Patient Engagement.”

Value:

Deliver Value-based Service
PtEverywhere was founded with the objective of helping physical therapy practice owners scale the profitability of their cash based practices.

I’m NOT saying that you should ever undercharge for your services. What I am suggesting is that you take steps to reinforce with your clients the value in the treatment they’re receiving. In large part, this means organizing your PT practice with a focus on partnering with patients to help them achieve their goals while optimizing movement, strength, range of motion, and general wellness. Let this serve as a call to provide holistic, sustainable care!

As always, PtEverywhere is here to help! We are eager to pursue patient satisfaction together. Click here to learn more about how PtEverywhere can streamline your practice management and enhance the patient experience.

PT patient referrals