What to do if you can’t find the job of your dreams

“If you can’t find the job of your dreams….you might just have to create it.” -Kelly Starrett 2012

I vividly remember Kelly telling me this after helping him out with a course in Honolulu that he was teaching.

We were drinking a cup of coffee, sitting at a beach park and watching some guy with a water jet pack flying above the water like Iron Man.

The jet pack guy also might be a part of why I remember this so well!

He was asking me about what I wanted to do next in the Army, and I laid out what I thought would be my next career moves.

Next stop for me was to compete for a Special Forces group PT spot and after that try and get into a PhD program. I wanted to eventually teach, and the Army would send you to lots of schools if you were willing to sign on for more years of service.

He also asked me about the things that were frustrating in regards to being an Active Duty Officer.

I told him the biggest frustrations were all of the red tape associated with making changes, uncertainty of where we would be living and significant amounts of time away from family.

The military definitely isn’t the most family friendly environment no matter your branch or job.

That’s when he said it…if you can’t find the job of your dreams, you might just have to create it.

He may not even remember telling me this. It was just a very small piece of a conversation, but it’s something that changed my life.

It sounded so simple and yet so impossible.

Can you really create the job of your dreams?

How the hell do you do that?

What if it doesn’t work?

Will I resent myself if I don’t at least try?

This is how it starts of all of us.

It’s like the Matrix.

When Morpheus gives Neo the red pill….he can never see the world the same again.

Kelly red pilled me that day whether he knew it or not.

I hope to red pill as many of you as possible and help you see the world slightly differently.

I want you to see a world where you can live an extraordinary life by building a business that supports your life goals but doesn’t become your life. The work can be so enjoyable it doesn’t even feel like you’re working. We all need to work and need to make money.

If we know we have to do this, why not do it in a way that’s enjoyable and rewards you more for hard work/creativity than general employment?

Why not build the job of your dreams?

Are the employment opportunities for clinicians really that compelling these days?

If you’d like to get some help on the next steps of building the job of your dreams, let’s chat.

I recommend jumping on a totally free, quick 20 minute call with our team.

You’ll talk to a real person and they will give you customized guidance on your next skills or steps to take to gain momentum in your business.

We don’t sell anything on this call and you literally couldn’t buy something from us if you wanted to in this call.

We just know we can help and we want to prove it to you for free.

Click here to pick a time that works for you

It’s time to start making some serious progress in your business/life.

Danny
Physical Therapy BIZ

P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!

Lessons learned from a day of personal goal planning

This past Friday, I got a chance to do personal goal planning with a small group. The 3 other attendees were all part of a personal development/business group I’m a member of.

This day of personal goal setting was not mandatory, but we all decided to get together in person to do it, and I’m glad we did.

We started the day off by all reading our Vivid Visions to each other. This is an exercise that we did out of a book by Cameron Harold. The title of the book is Vivid Vision, and I highly recommend checking it out if you want to do a very detailed exercise.

These are very personal things because you are supposed to write in great detail what your life will look like in 3 years. Not a single one of us made it through without shedding some tears.

We gave each other feedback and helped clarify our Vivid Visions better after we all presented.

The second part of the day was all about presenting our personal goals.

The personal goals are designed to help us move towards the Vivid Vision we had designed 3 years from now.

These were our annual goals for 2022 and they fell into these categories.
-Health/Nutrition
-Spiritual/Contribution
-Lifestyle/Adventure
-Personal/Intellectual
-Family
-Relationships
-Financial
-Environment/Tribe

We set 5 goals for each of these subcategories for the year.

It’s honestly a ton of goals, and it’s very hard to come up with 5 meaningful and actionable goals for each of these categories.

All in all, prep for this and the entire day with the other members put me at about 25 hours worth of time to complete.

It seems like a massive amount of time, and honestly, it felt like it as I was going through this planning process.

I can say, I feel it’s completely worth it after having left the planning meeting on Friday.

I felt a huge sense of accomplishment and clarity on exactly what I want to accomplish next year. Not only that, but I’m taking a level of planning I typically only had in my business into my personal life.

This is really important to me, and I would assume you as well. The last thing you want to do is have great success in business and be a great failure at home and with your family.

I recommend you take a crack at some personal goal setting this year as well.

It doesn’t have to be as in depth as what I went through this year but make sure to put time into thinking about what you really want to accomplish next year. Maybe it’s improving your health.

In that example, here’s a simple way of looking at breaking it down into actionable items.

Instead of saying, get in better health this year, make it objective.
-Workout 200 times in 2022.

This number based goal is much better because you can track it specifically each month or quarter.

200 workouts in the year would be about 16-17 per month or 50 per quarter. Now you know exactly how many you need to get in during those times and it’s very trackable.

Setting goals this way makes a massive difference and helps you check in on them

That’s the other key that I think will make a big difference for you. You have to review your goals at least on a monthly basis. You improve what you track and it’s a simple as that.

If you commit to completing a Vivid Vision, make some objective goals for next year and track them throughout 2022….you’re going to crush it.

If you’re looking to get some feedback on what you’re trying to accomplish next year from a member of our team, we’d love to chat.

I recommend jumping on a totally free, quick 20 minute call with our team.

You’ll talk to a real person, and they will give you customized guidance on your next skills or steps to take to gain momentum in your business.

We don’t sell anything on this call and you literally couldn’t buy something from us if you wanted to in this call.

We just know we can help and we want to prove it to you for free.

Click here to pick a time that works for you

It’s time to start making some serious progress in your business/life.

Danny
Physical Therapy BIZ

P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!

The biggest threat to cash practices

I had a conversation this week with one of our Mastermind members.

We were talking about other cash practices opening up in her area and how she doesn’t feel threatened by it at all.

This is honestly a great mindset towards perceived competition.

The abundance belief is much better to have than scarcity.

What she said next, I thought was spot on.

She said, she thought the biggest threat was not other cash practices or other in network practices…… it was inaction.

Inaction for people we can help to actually go get help.

We know that just a small fraction of people that have musculoskeletal pain actually seek help from any type of clinician.

Everybody wants to fight over the people seeking help, but nobody talks about the massive group of people that don’t even know we can help them.

Inaction from people we can help is actually 100% our fault.

We haven’t educated them enough.

We haven’t marketed ourselves well enough.

We haven’t built enough trust.

We haven’t done a good enough job with their friends and family that we have seen.

All of this we can change.

We can’t change the fact that someone is opening up a clinic near you.

We can’t change the fact that they will want to do local marketing, content and digital ads focused towards potentially the same niche.

We have to focus on the work we can do, to get more people to take action.

If we do that, there’s more work to be done and people to help than you can imagine!

If you’re thinking about starting a cash practice, or you’ve already gotten started, we have something really cool I think will help you.

Over the past few months, our team has been working hard to put together our Part Time To Full Time 5 Day Challenge.

In the course of 5 days, we deliver specific training and resources that will help you develop a rock solid plan for success.

We start by getting you crystal clear on just how much revenue you need to make in order to be able to go full time in your practice.

Next, we help you dial in what you should charge and how many visits you need to actually see in order to be full time.

After that, we go over 3 proven transition strategies from part time to full time that have worked for hundreds of our clients.

Next, we give you the exact sales and marketing systems you need to have in order to run a successful practice. Literally, a checklist fully organized for everything you need to have in place!

The last thing you’ll do is put together a 1 Page Business Plan.

We give you all the resources you need to develop a rock solid plan and make sure you’re making the transition to full time in your own practice successfully.

The best part is, it’s totally free.

We’ve had people go through this challenge and tell us this free course is better than most paid courses they have gone through!

We honestly think this is one of the better resources we have ever created.

If you have any interest in going from part time to full time, head here to get signed up for this free challenge.

5 Day PT Biz Challenge

Even if you haven’t started a practice but have plans to soon…. this challenge will be a great way to get yourself highly organized before starting.

Our motto is… Change is Coming!

We’ve said it for years, and it’s been crazy to watch the growth of cash practices.

Change is coming. In fact, change is here.

You have to ask yourself if you’re going to be part of the movement or sit on the sidelines while so many of our colleagues change their lives forever!

Danny
Physical Therapy BIZ

P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!

A special Black Friday message

On a cold Black Friday morning in 1997, I remember standing in a long line outside of a Circuit City with my Dad, brother, sister and Grandma in Clear Lake, Texas.

As a 12 year old kid, I was constantly hungry and across the street was a Waffle House.

I wanted nothing more than to ditch this line we were standing in and go get an All-Star Special (eggs over easy, grits, bacon, waffle and raisin toast for those of you interested in the details of how I get my All Star Special).

With a sign, I turned back to the line hoping they would hurry up and just let us in.

Here’s the reason we were there.

The first 50 people got a free 20 pack of blank CDs, valued at around $10 and access to a bunch of other discounted electronics.

My dad had his eye on a TV which was the belle of the proverbial Black Friday Circuit City sale.

We stood there so long, a store worker started up an impromptu trivia contest.

My brother answered a question correctly and he got…. you guessed it, another free 20 pack of black CDs.

Eventually we got in the building, my dad got his TV and I eventually got my All Star Special later that morning.

Black Friday is an interesting day.

The term Black Friday has its roots in Philadelphia when police officers had to work extra shifts and deal with hoards of people that would come to the city to shop after Thanksgiving.

Eventually, in the 1980s, retail marketers started to use it to promote sales and drive buyer action with scarcity.

You have two options as a business owner when it comes to Black Friday.

You can participate or you can not.

If you choose to participate, you can make some quick cash and it can become part of your annual marketing calendar.

It can be a great way to boost cash flow in businesses before the slow Christmas season.

You can also choose not to participate.

In this case, it’s just a regular day and you keep sticking to your overall plan.

We have done Black Friday sales in PT Biz and Athletes’ Potential before. We do not currently offer Black Friday sales anymore.

The reason why is, what we do is incredibly valuable and difficult to fulfill. It’s also not right in our opinion to discount something that someone may have bought for the full price literally a week prior.

Part of this is that we really only sell two things at PT Biz.
Our Clinical Rainmaker 3 month coaching program.
Our PT Biz Mastermind 12 month coaching program.

At Athletes’ Potential, we only offer individualized services both in person and digital.

All of these options between the two businesses are services and are very limited.

They are limited because they are fulfilled by the best coaches and clinicians we can hire.

Discounting these services makes absolutely no sense, especially when there is a waitlist for all of them.

Here’s what you have to ask yourself as a business owner….not just about Black Friday but in general.

I would assume the sought after professional for most of you.

In that case, you have to act like it even if you aren’t yet.

I know that might mean turning down some quick cash in the short term but in the long term, your business reputation will carry a lot more weight.

The only exception to this that I think still lets you be the sought after professional but participate in marketing events like Black Friday is selling hands off programs or products.

If you have a great lower back program that you usually charge $200 for, make that bad boy $100 and get some more paying customers in your ecosystem.

If all you sell is solutions to problems and it requires time from you or your team, do not discount that.

Time is so limited and by not discounting your services, you visually look like a superior option.

I’m sorry if you were expecting some 50% off PT Biz something or another but, this just isn’t how we work.

I can tell you this though. We actually help a whole lot of clinicians start, grow and scale cash or hybrid practices.

We are very good at what we do and our active clients have generated over 50 million dollars in revenue within their businesses in the past 12 months. The vast majority of these being 100% cash based clinical businesses.

Do you want to be the sought after professional with a waitlist or the discount business that is essentially giving out free CDs?

Now is a great time to get the help you know you actually need.

You can tee yourself up to start 2022 off with a bang and it’s a great way to decrease your tax burden by investing in coaching for your business this year.

Honestly though, stop trying to figure all this shit out on your own.

It’s the slow path and you know it.

Chances are you just haven’t experienced enough pain to get some help or you don’t trust us quite yet.

I can relate to both of those things. I’m stubborn and skeptical. In a way, these can actually be great advantages in business but also can create some massive disadvantages.

If you’re stubborn, I can’t help you with that.

If you don’t quite trust us yet and are skeptical, I can help you with that!

I recommend jumping on a totally free, quick 20 minute call with our team.

You’ll talk to a real person and they will give you customized guidance on your next skills or steps to take to gain momentum in your business.

We don’t sell anything on this call and you literally couldn’t buy something from us if you wanted to in this call.

We just know we can help and we want to prove it to you for free.

Click here to pick a time that works for you.

It’s time to start making some serious progress in your business/life.

Danny
Physical Therapy BIZ

P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!