10 Marketing Tips to Increase your PT Clinic’s Awareness

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

In the age of the mysterious “algorithm,” marketing can be daunting. Even without SEO and social media algorithms, the task of promoting one’s services is often overwhelming, particularly for those of us without business degrees.

Fortunately, the key to successful marketing needn’t remain a mystery. Any physical therapy business can increase their clinic’s awareness with consistency and a few of the tips below!

1. Make a Plan

This is one of those things like outlining a paper or making a budget. It makes your outcomes much more attainable (and your life way easier) but is easy to overlook when you’re in a hurry to get things done. Click here and here for free marketing plan templates to get your PT practice on its way.

In developing your plan, consider both who you’re targeting and how you wish to allot your marketing dollars.

Who is your ideal patient? What kind of lifestyle does she lead? Which services might she be seeking?

How much are you willing to spend on your marketing efforts? Where exactly is each dollar going to go? Write this down!!

2. Pay Attention to your Competition

What do you have to offer that your competition does not? Gather this information and make it part of your marketing strategy. Tell potential patients what makes your practice special and how you can best meet their needs.

3. Establish an Online Presence

This includes both social media and your website. Keep your content up-to-date and ENGAGE with your community online.

Engagement is where social media really shines! Follow members of the community and don’t forget to like and comment on their posts. Share content that inspires you and feature success stories.

Don’t neglect the details. Aesthetic matters! Invest in sleek website design that draws clients in. Check out WordPress or Wix for beautiful, easy-to-use templates.

improving clinic awareness
4. Start a Monthly Newsletter

A newsletter is a great way to help patients feel like family. This is the place to highlight success stories, testimonials, new offerings, and recent community involvement. Incentivize patients to sign up for your newsletter by offering exclusive wellness content.

5. Deliver Consistency

Whether or it’s through blog posts, social media posts, a newsletter, or all of the above, make sure to deliver content on a consistent schedule. Consistency is one of the biggest secrets to working with the algorithms to increase your online visibility.

Not only does consistency enhance visibility, it helps your audience recognize your brand and builds trust. In this way, consistency equates to reliability.

6. Embrace Digital Marketing

If the means are available to you, consider offering an online service or product. This could take the form of an ebook, webinars, or exclusive educational videos.

Each of these products can help circulate the name of your practice, engage existing clients, and even bring in a second stream of income!

7. Reach out for Reviews

A HUGE part of building an online presence is establishing credibility. You want potential patients to see how much you have to offer when your practice pops up in their search results.

Don’t be afraid to ask your loyal patients to review your practice online. It is especially helpful to ask for reviews through Google Maps. The more positive reviews you have, the more likely your practice will pop-up high on the list when people search “physical therapy near me.” Boom: geographic targeting!

8. Incentivize Referrals

Referrals account for the vast majority of practice growth. Increase your referrals by offering discounts for those who have hit a certain number of referrals, entering them into a giveaway lottery, or even featuring them on a bulletin board!

9. Offer an Easy Way In

Consider hosting a free injury clinic, injury assessments, or consultation appointments.

Each of the above offers prospective patients a way to assess your practice without making a monetary commitment. Plus, free consultations create an opportunity to present yourself and your services; ultimately, presenting a solution to their problems.

All in all, this sounds like a fantastic first impression.

10. Network

PtEverwhere has a whole post on networking so I’m not going to go into depth, but the bottom line is that you need to embrace community partnerships. Click here for “10 Networking Tips for PT Professionals.

social media for physical therapy clinics

10 Networking Tips for PT Professionals

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

Relationships make the world go ‘round. This is no mere cliche, but an adage that reigns endlessly true. In fact, it’s thanks to networking relationships that I was first introduced to the team at PtEverywhere!

Networking proves instrumental in the successes of individuals and businesses alike. Danny Matta with Athletes’ Potential insists that strong local relationships are SO important, as they can snowball into many referrals which amount to authentic business growth. With that in mind, keep reading for 10 networking tips for PT professionals!

1. Take time to catch up with and build personal relationships with your patients. Danny suggests that you “develop cadence and tempo for fostering these relationships.” This doesn’t need to be tricky! Seek to learn about your clients’ lives and remember key events or goals! Follow up with them each visit to see how they’re doing and don’t be afraid to offer encouragement.

2. Ditch the “get ‘er done” mentality. Your patients can tell when you’re rushing from one thing to the next. Make sure you’re giving each patient enough time, not just fulfilling the work. The impression this leaves on your clients will increase their likelihood of bringing in referrals.

improving patient experience
3. Make social media your friend. Social media is a great place to post testimonials, weekly challenges, and special hours. I’ve been recently impressed by many businesses’ employment of Instagram stories! Avoid getting overinvested, but share your social media pages with clients and establish a regular posting schedule.

4. Establish a local presence through representation at local races and events. Reach out to local event coordinators to ask about setting up a table. Particularly when it comes to runs, swim meets, and triathlons, you can bet on encountering individual’s who would benefit from your services.

5. Take on a sponsorship. While this involves a bit more investment than simply pitching a table, sponsorships present a fantastic opportunity to further your brand while illustrating your dedication to the community.

6. Consider a community giveaway. Giveaways are a great way to both up your social media presence and bring new clients directly into the practice. Set up a raffle and give participants tickets when they follow, like, and share your social media platform. Not only will the winner be given an incentive to check out your business, giveaways will bring more traffic to your social media pages, increasing your visibility.

7. Establish direct partnerships with other healthcare professionals you know and trust. Just make sure you’re not relying on one source for all of your referrals!

8. Form partnerships outside your direct referrals. This may include gyms, chiropractic clinics, or health bars. What a great opportunity to run a promotion or “two-for-one” deal.

9. Don’t underestimate unofficial, wider reaching partnerships. For example, Danny shares that “everybody on our team for Athletes’ Potential has used the same real estate group to buy their houses. I’ve recommended them to plenty of friends and family members and I think they do an excellent job.” So long as it’s genuine, this sort of relationship goes both ways!

You’re getting your name out there and creating loyalty, encouraging members of a group to choose you when they’re looking for a physical therapist. The key is that you are working with people in the community that you trust.

10. Rekindle old connections. Maybe it’s a client you haven’t seen in a while, or an organization you used to partner with. Gently reach out to see how they’re doing and remind them of your presence, without being pushy.

expectation setting for cash-based physical therapy clinics

5 Reasons your PT Practice isn’t Generating Revenue

Make sure you’re providing the patient care your clients deserve with the right tools by your side.

You’re several months into the running of your physical therapy practice, busting your butt, but just not seeing the growth or revenue you imagined.
Or maybe for you it’s been longer… you experienced booming growth up front but more recently, progress has plateaued. Whichever way it may be, this post is for you! Here are 5 reasons your PT practice isn’t generating revenue:

1. You aren’t realizing your efficiency times.

physical therapy practice management

What time of day do you work best at? I am a serious morning person and have usually exhausted most of my mental capacity by about 2pm. Because of this, I choose to get my “think-heavy” tasks done early in the day, saving my more social and physical tasks for the afternoon.

Not only does this help me to maximize my productivity and efficiency, it gives me a much-needed mental break when I hit my afternoon slump.

Determine when you best perform different types of work and put this knowledge to use! You will likely get more done, and feel better while you’re doing it.

2. You are wearing too many hats in one day.

Wearing too many hats in one day creates yet another efficiency problem. It is difficult to produce the optimal quality of work when you’re requiring your brain to jump back and forth between too many subjects in a given day.

Rather than cramming to-dos between your clients, attempt to segregate your tasks by day so each receives your full attention. For example, you may have three days per week when you see patients and two when you handle practice management and marketing tasks.

Your newfound presence of mind will likely be observed and appreciated by your clients, increasing their overall satisfaction!

If this degree of separation is not feasible for you, try block scheduling. Simply dedicating specific hours to specific tasks can create a ton of mental organization and productive capacity. For more on this, listen to Danny Matta’s podcast on “Two Ways to Improve Efficiency Today.”

3. You lack clear physical therapy management systems.

Effective systems are the key to shifting staff reliance away from the owner, directly to pre-established methods and procedures.

This reason is simple, but often overlooked. Any well-oiled machine is reliant on replicable systems that all components either fit into or adhere to. Concrete systems produce consistency which helps to both manage patient expectations and increase satisfaction.

4. Your PT clinic staff aren’t adhering to the systems you have in place.

It’s one thing to have systems in place and an entirely different thing to have adherence to the systems in place. Often, simply telling your staff to follow your systems is not enough to produce consistency.

Guide your staff gently through the systems you’ve created and illustrate the problems that arise when systems are not followed.

Helping your staff understand why you do things the way that you do will help spark intrinsic motivation and avoid feelings of constraint. Breakthrough’s “5 Steps for Empowering Physical Therapy Staff to Help Scale your Practice” takes you step-by-step through this process!

5. You aren’t tracking your patient outcomes.

Outcomes tracking is instrumental to PT practice growth, as it puts concrete numbers to the successes and trajectory of your business. Outcomes tracking allows you to employ evidence to remedy weak points and increase your quality of care.

Additionally, outcomes tracking provides physical therapists with tangible means of demonstrating to payers the value of what they are receiving. This can build and reinforce PT-first pathways with payers, encouraging them to seek out PT care before options such as prescription opioids and invasive procedures.

We hope this post will help guide you in your troubleshooting! Click here to learn how PtEverywhere can help you increase your efficiency, chart your outcomes, and grow your PT practice.

PT practice management

The Relationship Between Wellness and PT

In her article “Promoting Health and Wellness: Implications for Physical Therapist Practice,” Janet R. Benzer writes that “Understanding and assessment of a patient’s or client’s wellness enables the physical therapist to guide the patient or client to make connections between healthy behaviors and values or perceptions (eg, wellness) that he or she holds, which can be a strong motivator for adopting healthy behaviors.”

Wellness and PT are two sides of the same coin. Wellness is the reason why we do what we do, and the motivator that (on at least some level) drives an individual to seek the care of a physical therapist.

Wellness is a lifestyle, not a one stop shop. In our fast-paced, quick-fix culture, few people fully comprehend this. Physical therapy does not end when a client walks out the door. Therapy sessions are only the beginning.

To do our jobs effectively we must understand how patient perspectives on health and wellness shape their behaviors and broader lifestyle choices. This requires that we understand both the overarching relationship between wellness and PT, and the factors specific to each client individually.

Wellness puts the “why” behind what we do. We seek to maximize our clients’ quality of life. Our desire is to aid our patients in living and moving fully and freely.

As the American Physical Therapy Association (APTA) puts it, wellness is “a multidimensional state of being describing the existence of positive health in an individual as exemplified by quality of life and a sense of wellbeing.” Is this not our objective?

For many, physical therapists are the gatekeepers of wellness. We are fortunate to serve as educators and empowerers. We know we’ve done our jobs properly when we witness patients employing the tools we’ve given them in their day to day lives, taking control of their own health outcomes.

We stand for healing, not bandaging. Our desire is not merely to treat symptoms, but to work through the kinks that make up the root of a problem. What’s even better? When our observance of an underlying issue allows us to act preventatively, promoting adjustment before injury or ailment occurs.

The more we seek to understand the synergies between wellness and PT, the better our patient engagement, compliance, and outcomes will be.